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  • Writer's pictureJames Gaudet

Is your brand in need of a refresher?

Are you an older company that's been around for a while and has a solid reputation in the industry? You're probably wondering why you should consider a brand refresher. After all, your company has been successful for years, why change things now?

Some signs that a company may need a brand refresh include:

  • A decline in sales or market share

  • A lack of differentiation from competitors

  • An outdated or irrelevant brand image

  • Negative feedback or perceptions from customers or industry experts

  • A change in target audience or industry trends

  • Mergers, acquisitions, or other major changes within the company

  • A need to reposition the brand to align with new business goals or strategies.

The truth is, even the most successful companies need to update and refresh their brand from time to time. Here are a few reasons why a brand refresher might be a smart move for an older company:

  1. Keeping up with changing trends: The world is constantly evolving, and what was once considered cutting-edge can quickly become outdated. A brand refresh can help ensure that your company stays relevant and appealing to your target audience.

  2. Differentiation from competitors: As time goes on, new competitors will inevitably enter the market. A brand refresh can help your company differentiate itself from these newcomers and stay competitive.

  3. Reinvigorate customer loyalty: A brand refresh can help reignite interest in your company, which can lead to increased customer loyalty and sales.

  4. Align with new business strategies: As your company grows and evolves, so too should your brand. A brand refresh can help align your brand with new business strategies, such as a new product line or a shift in target market.

  5. Stay ahead of the competition: A brand refresh can help prevent your company from becoming complacent and losing market share to newer, more innovative competitors.

  6. Leverage new technologies: With the advent of new technologies and platforms, a brand refresh can also help your company reach customers in new and exciting ways.

In short, a brand refresh can provide your company with the tools it needs to stay competitive, relevant, and successful in the long-term. So, if you're an older company that's been around for a while, don't be afraid to consider a brand refresher. It could be just the thing your company needs to continue thriving for years to come.


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