Whether you are a new brand or an established one, being able to reach your audience is fundamental in order for your company to thrive. Ranking high on search engine results pages is one of the best ways to drive traffic to your website and generate leads, but it takes some work in order to achieve this. Working with a reputable SEO agency, such as Graphic Design Halifax, is your best bet for improving your SEO ranking.
Search Engine Optimization can feel overwhelming and somewhat mysterious, and it is not easy to know exactly how long it will take before you start seeing results. Nevertheless, there are ways to estimate how long your SEO strategy will take.
What Is SEO?
SEO, or Search Engine Optimization, is a strategy to improve ranking on Google and other search engines. When optimizing a website, there are certain practices which will help search engines to better read and understand your website’s content, allowing them to promote it to the right audience. SEO is about making your website’s content easy for search engines to understand by ensuring that your content is reputable—quality content is more likely to be recommended in search results.
When Will I See Results?
Search Engine Optimization is a long-term investment; it can take 4-12 months before you begin to see results. The time it takes varies greatly because there are many factors to SEO success:
Website age: Search engines want to recommend the most credible content, so they will favour established websites over brand-new ones.
Competition: Using the same search keywords as reputable, big-name brands will result in high competition, and search engines will rank those established brands before yours. Instead, use lots of low-competition keywords.
Scope: Your resources will impact how quickly you can invest in SEO tools. You might be able to launch a full-scale SEO strategy all at once, or you may have to work at a slower pace and focus on one factor at a time.
Technical factors: If your website isn’t functioning as well as it could be, your search engine ranking will take a hit. Slow loading times, 404-page errors, or a lack of mobile responsiveness will need to be addressed if they are present.
Content: Knowing how to keep your audience coming back to your website is key. Your content should be informative and interesting for your readers.
A Top SEO Agency Will Get You Results
Knowing what SEO is and understanding how it impacts your business will help you when you start working on improving your website. If you’re looking for a reputable agency to help with your SEO improvements, our team at Graphic Design Halifax is here for you. Let’s get in touch today and work on boosting your website’s ranking.