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  • Writer's pictureJames Gaudet

Google My Business and why you should care more about it

In today's digital age, having a strong online presence is essential for businesses of all sizes. One of the most important components of that online presence is your Google My Business (GMB) profile. GMB is a free tool provided by Google that allows businesses to manage their online presence and information across Google, including search and maps.


Optimizing and regularly posting on GMB is crucial for several reasons:


Improves Local SEO Ranking

Google My Business optimization can improve your local SEO ranking. When potential customers search for businesses in their area, Google takes into account their location and provides the most relevant results based on the information available. By optimizing your GMB profile and regularly posting on it, you increase the likelihood of showing up in the search results for relevant keywords, which can help drive more traffic to your website and increase foot traffic to your physical location.


Provides Accurate and Up-to-Date Information

GMB allows you to manage your business information, such as your address, phone number, hours of operation, and more. By regularly updating your information, you can ensure that your customers have accurate and up-to-date information about your business, which can improve customer experience and satisfaction. Additionally, GMB provides the option to add photos and videos to your profile, which can give customers a better understanding of your products or services before they even visit your website or store.


Enhances Brand Visibility

GMB optimization can enhance your brand visibility, which can lead to increased brand awareness and recognition. By providing relevant information about your business, such as your website URL and social media profiles, you can drive more traffic to your online channels and engage with potential customers. Additionally, by regularly posting on your GMB profile, you can showcase your brand personality and unique selling propositions, which can help you stand out from your competitors.


Builds Trust and Credibility

By optimizing and regularly posting on your GMB profile, you can build trust and credibility with potential customers. Customers are more likely to trust businesses with complete and up-to-date information, as well as those that are actively engaging with their audience. Additionally, having positive reviews and ratings on your GMB profile can help establish trust and credibility with potential customers, as they are more likely to choose businesses with high ratings and positive reviews.


Increases Engagement and Conversions

Regularly posting on your GMB profile can increase engagement and conversions, as you are providing valuable information and updates to potential customers. By showcasing your products or services, promoting special offers, and sharing news and events, you can encourage potential customers to take action and visit your website or store. Additionally, by responding to customer reviews and questions, you can demonstrate your commitment to customer service and build a loyal customer base.


In conclusion, optimizing and regularly posting on your Google My Business profile is crucial for businesses of all sizes. By doing so, you can improve your local SEO ranking, provide accurate and up-to-date information, enhance brand visibility, build trust and credibility, and increase engagement and conversions. By taking advantage of this free tool provided by Google, you can effectively manage your online presence and connect with potential customers in a meaningful way.


If having some assistance with the optimization and maintenance of your Google My Business presence is something that you'd like to chat with someone about, please reach out!

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